Some of my favorite quotes:
"Unless you're a fortune-teller, long-term business planning is a fantasy. There are just too many factors that are out of your hands:...Writing a plan makes you feel in control of things you can't actually control."
"Why don't we just call plans what they really are: guesses." (page 19)
"If you're going to do something, do something that matters." (page 32)
NO TIME IS NO EXCUSE-- "...the perfect time never arrives. You're always too young or old or busy or broke or something else. If you constantly fret about timing things perfectly, they'll never happen." (page 40-41)
"When you don't know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something, decisions are obvious." (page 44)
"Standing for something isn't just about writing it down. It's about believing it and living it." (page 48)
EMBRACE CONSTRAINTS--"I don't have enough time/money/people/experience." Stop whining. Less is a good thing. Constraints are advantages in disguise. Limited resources force you to make do with what you've got. There's no room for waste. And that forces you to be creative." (page 67)
"Creativity is one of the first things to go when you lose sleep." (page 121)
WELCOME OBSCURITY--"Use this time to make mistakes without the whole world hearing about them. Keep tweaking. Work out the kinks. Test random ideas. Try new things. No one knows you, so it's no big deal if you mess up. Obscurity helps protect your ego and preserve your confidence."
"It makes no sense to tell everyone to look at you if you're not ready to be looked at yet. (page 167)
"Clear writing is a sign of clear thinking."
"Writing is today's currency for good ideas." (page 222)
"A good apology accepts responsibility. It has no conditional if phrase attached." (page 238)And my favorite...
"You don't create a culture. It happens....Culture is the by-product of consistent behavior. ....Culture is action, not words." (page 249)
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